Some people say the real measure of a search firm is their repeat business rate. How many times do their clients hire them again? I really like that measure - 75% of our work comes from clients who have engaged us for 3 or more searches. That’s an easy, fun measure. But repeat business is not the hard measure.
No, the measure I really sweat over is retention. How many of our placements work out long term?
Most search firms can tell you their placement retention rates. If you ask, they will tell you how many of their placements lasted through the guarantee period (often 3 or 6 months), or how many placements lasted a full year. But we place most of our candidates at the Manager, Director and VP level, and at that level you rarely get fired within a year. People might quit for a variety of reasons, but except for egregious circumstances, most employers will not fire an executive during their first year – it just takes more time to see the results of their work. So for an executive, the one year retention rate is really only a measure of hiring disasters, not productivity.
Eighteen months is when I see executives really being held accountable. (Incidentally, when looking at resumes, if I see a pattern of 18 month jobs, I become concerned that the executive is leaving organizations just when they are supposed to be delivering results – it’s a huge red flag for me). So eighteen months is still not quite long enough to track retention.
We track our retention numbers for three full years (and not just for executives, we do this for every position). Three years gives us a much better understanding of whether a new hire was a good cultural fit and whether they stuck around long enough to make a significant contribution to business results.
And just to make it harder on ourselves, we don’t just track the numbers, we publicly share them. In December of 2009, I committed to share our retention statistics on this blog every year when we compile them. (It takes us some time to assemble the numbers - we’ve placed well over 200 people over the past 4 years).
In the midst of a recession, I was sorely tempted to exclude layoffs from the statistics, but layoffs often mask performance concerns, so excluding layoffs just seemed like a way to boost the numbers. So we count layoffs against our statistics (and yes, it drops our results by 2 full percentage points).
So, as promised, here it is. As of December 2010, our retention stats are:
- 92% of the people we’ve placed are still on the job at 12 months
- 90% of our placements are still working where we placed them 18 months later
- 84% of our placements have lasted 3 years or longer
84% retention at the 3 year mark is astonishingly high by industry standards. But last year our 3 year retention rate was even higher – 85% – so we’ve slipped a full percentage point this year. People tell me that’s pretty good for a recession … but my real concern is 2011 – while there will be fewer layoffs, it’s going to be a huge year for employee turnover. And although we continued to improve the accuracy of our hiring process, we’ll be hard pressed to improve our overall retention rates in the face of all the economic forces driving turnover next year.
You can look at this blog next December to find out how we did.