Have you ever interviewed an ideal candidate, gone through a lengthy interview process, excitedly put together a job offer, expected a quick acceptance … and then you were rejected?
Of course you felt disappointed, and perhaps even embarrassed. When it comes unexpectedly, the rejection stings even more. But why does disappointment feel so bad? Neuroscience can explain why … and neuroscience also yields a few clues why your job offer might have been rejected.
It’s all about expectations.
In a recent column in the New York Times, Alina Tugend interviews David Rock, author of “Your Brain at Work.” It’s a fascinating read, but this quote really stands out:
“When we don’t hit our expectations, our brain doesn’t just get slightly unhappy, it sends out a message of danger or threat.”
Woah. When your expectations are not met, you actually feel threatened.
OK, well enough about you, now let’s talk about why your ideal candidate might have rejected you. If you are like most employers, you did not do a very good job of managing their expectations during that lengthy interview process. You left them hanging several times by not clearly communicating what your interview sequence would be, or how long things would take, or how many times they would need to come back for additional interviews. In my experience with hundreds of small to mid-size organizations, the normal interview process almost always fails to meet candidate expectations. So your normal hiring process constantly puts your ideal candidate’s brain into danger and threat mode. No wonder they rejected your job offer.
Three years ago, one of my first blog posts was about managing candidate expectations during the interview sequence. Candidates assume that how you manage the hiring process is how you manage the organization. If employing top performers is important to you, candidates assume you’ll demonstrate it during the interview process.

