Are you incorporating social media into your recruiting efforts? Smart use of social media (LinkedIn, Facebook, Twitter, etc.) might be the key to improving your results and reducing your costs. And new options are emerging almost daily.
60% of Baby Boomers are avid consumers of social media like blogs and forums – up from 40% last year. Almost 25% are active in social networks, up from 15% last year. For insight beyond the stats, read Jeremiah Owyang’s article about How Baby Boomers Use Social Media.
When CPA Trendlines surveyed where CPAs spend time online, Facebook was a huge favorite. CPA adoption of social media is astonishing, and I wonder if it is equally true for many other professions who generally hire introverts, like engineers. (Please excuse the gross over-generalization there, just asking a question).
Social networking site Plaxo, has recently formed a partnership with SimplyHired.
I’d like to note that every article I just referenced was sourced from Twitter. So is Twitter a waste of time? Perhaps, but not for me. I find it to be a very effective way to stay current with the rapidly changing recruiting landscape. Hmm, now I just wonder how will I find time to see which of these new options work best for my clients…
So how do you plan to use the power of social media to reduce your recruiting costs, improve your relationships with qualified candidates, and build your employment brand?